Legend's Lab: A Unique Collective Energy
Since 2024, we’ve had the privilege of hosting workshops dedicated to iconic brands such as Carrefour, Fnac Darty, Claudie Pierlot, Maison 123, and Undiz.
The desire to go even further became obvious: we needed to bring together multiple brands, industries, and expertise to mutually innovate and spark true collective energy. That’s why, at the end of 2024, we took a major step forward by launching our very first Legend’s Lab, gathering Picard, Monoprix, Atlas for Men, Best Western, and Dr. Pierre Ricaud.
This is just the beginning of an adventure that will leave a lasting impact—and let’s be honest, inspire others to join us.
A key theme: the loyalty program
This first Legend’s Lab was built around a critical topic for all participating brands: the loyalty program. More than just a marketing tool, it embodies the relationship we build with our customers.
How can we make it more visible, engaging, and effective? How can we turn a simple signup into a lasting and meaningful connection?
During this exchange, each brand shared its challenges, successes, and ideas. Far from being just a roundtable discussion, it was a true collective brainstorming session, where everyone contributed to shaping the future of loyalty programs.
A workshop rich in human and professional value
What struck me the most was the quality of the discussions and the enthusiasm of the participants. I often say this, but we are incredibly fortunate to work with people who are both talented and passionate. This workshop proved it once again.
The exchanges with Cynthia Le Person (Monoprix) and Dimitri Chane-Tune (Atlas for Men) highlighted the importance of precise personalization in offers and messaging to enhance customer engagement.
Capucine Prouvost (Best Western) shared a unique perspective, emphasizing that each hotel in their network has its own identity—and that this diversity must be reflected in marketing communications.
Marie Terrisse (Dr. Pierre Ricaud) stressed the value of a cross-brand workshop, where sharing experiences opens up new perspectives on hyper-personalization.
Legend’s Lab is not just a workshop; it’s a community in the making. And this morning’s session was a brilliant example of that.
2025, A Year of Innovation and Collaboration
Far from stopping here, Legend’s Lab continues in 2025 with key topics that matter to all of us:
- 360° Customer Experience – How can we seamlessly integrate omnichannel strategies between retail and digital?
- RFM Stability – How can we anticipate and prevent customer disengagement?
- Mono-Buyer Focus – How can we turn a first-time purchase into long-term commitment?
These sessions will continue to be a space for meeting, sharing, and co-creating the best strategies for the future.
Conclusion: A Collective Journey to Continue
Above all, Legend’s Lab is a human story. An adventure where we have the privilege of working with brilliant, inspiring—and, let’s be honest, truly great—people! These workshops help us maintain precious connections, exchange ideas freely, and co-build the best hyper-personalization strategies together.
So, if you want to join this journey and be part of this collective energy, reach out to us! We can’t wait to meet you and keep innovating—together. 🚀
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