--- title: "Legend’s Lab: The Collective Experience That Drives Hyper-Personalization" description: Legend’s Lab, a space where the best CRM and digital marketing experts can exchange ideas, co-create, and push the boundaries of personalization. image: https://blog.reelevant.com/hubfs/2024-12-18%20Atelier%20Reelevant-16.png --- [![releevant-yellow-logo](https://blog.reelevant.com/hubfs/ReleevantxMKTV/logos/releevant-yellow-logo.svg "releevant-yellow-logo")](http://reelevant.com) [![releevant-white-logo](https://blog.reelevant.com/hubfs/ReleevantxMKTV/logos/releevant-white-logo.svg "releevant-white-logo")](http://reelevant.com) ☰ - [Content-first Personalization](https://reelevant.com/omnichannel-personalisation) - [How it Works](https://reelevant.com/how-it-works) - [Customers](https://reelevant.com/case-study) - [Pricing](https://reelevant.com/pricing) - [About Us](https://reelevant.com/about-us) - [Content-first Personalization](https://reelevant.com/omnichannel-personalisation) - [How it Works](https://reelevant.com/how-it-works) - [Customers](https://reelevant.com/case-study) - [Pricing](https://reelevant.com/pricing) - [About Us](https://reelevant.com/about-us) [Blog](https://blog.reelevant.com/?hsLang=en) [Request a demo](https://www.reelevant.com/demo) - [English](https://blog.reelevant.com/en/legends-lab-the-collective-experience-that-drives-hyper-personalization) - [Français](https://blog.reelevant.com/legends-lab-lexpérience-collective-qui-propulse-lhyper-personnalisation) [Clients success](https://blog.reelevant.com/en/tag/clients-success) # Legend’s Lab: The Collective Experience That Drives Hyper-Personalization [Back to blog \>](https://blog.reelevant.com/en) [Angélic Bernard](https://blog.reelevant.com/en/author/ang%C3%A9lic-bernard) Customer Success Senior ![Angélic Bernard](https://blog.reelevant.com/hubfs/Ang%C3%A9lic-lily.png) Jump to ## Legend's Lab: A Unique Collective Energy Since 2024, we’ve had the privilege of hosting workshops dedicated to iconic brands such as **Carrefour, Fnac Darty, Claudie Pierlot, Maison 123, and Undiz**. The desire to go even further became obvious: we needed to bring together multiple brands, industries, and expertise to mutually innovate and spark true collective energy. That’s why, at the end of 2024, we took a major step forward by launching our very first **Legend’s Lab**, gathering **Picard, Monoprix, Atlas for Men, Best Western, and Dr. Pierre Ricaud**. This is just the beginning of an adventure that will leave a lasting impact—and let’s be honest, inspire others to join us.   ### **A key theme: the loyalty program** This first **Legend’s Lab** was built around a critical topic for all participating brands: **the loyalty program**. More than just a marketing tool, it embodies the relationship we build with our customers. How can we make it more visible, engaging, and effective? How can we turn a simple signup into a lasting and meaningful connection? During this exchange, each brand shared its challenges, successes, and ideas. Far from being just a roundtable discussion, it was a true collective brainstorming session, where everyone contributed to shaping the future of loyalty programs.   ### **A workshop rich in human and professional value** What struck me the most was the **quality of the discussions and the enthusiasm of the participants**. I often say this, but we are incredibly fortunate to work with people who are both talented and passionate. This workshop proved it once again. The exchanges with **Cynthia Le Person (Monoprix) and Dimitri Chane-Tune (Atlas for Men)** highlighted the importance of **precise personalization** in offers and messaging to enhance customer engagement. **Capucine Prouvost (Best Western)** shared a unique perspective, emphasizing that each hotel in their network has its own identity—and that this diversity must be reflected in marketing communications. **Marie Terrisse (Dr. Pierre Ricaud)** stressed the value of a **cross-brand workshop**, where sharing experiences opens up new perspectives on hyper-personalization. Legend’s Lab is not just a workshop; it’s a **community in the making**. And this morning’s session was a brilliant example of that.   ## 2025, A Year of Innovation and Collaboration Far from stopping here, **Legend’s Lab** continues in 2025 with key topics that matter to all of us: - **360° Customer Experience** – How can we seamlessly integrate omnichannel strategies between retail and digital? - **RFM Stability** – How can we anticipate and prevent customer disengagement? - **Mono-Buyer Focus** – How can we turn a first-time purchase into long-term commitment? These sessions will continue to be a space for meeting, sharing, and co-creating the best strategies for the future.   ### **Conclusion: A Collective Journey to Continue** Above all, **Legend’s Lab is a human story**. An adventure where we have the privilege of working with brilliant, inspiring—and, let’s be honest, truly great—people! These workshops help us maintain precious connections, exchange ideas freely, and co-build the best hyper-personalization strategies together. So, if you want to join this journey and be part of this collective energy, **reach out to us!** We can’t wait to meet you and keep innovating—together. 🚀 *Find all our clients testimony in French on our channel.* [Access the channel](https://www.reelevant.com/en/demo) Share on : - [![LinkedIn](https://blog.reelevant.com/hubfs/ReleevantxMKTV/logos/LinkedIn-logo.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.reelevant.com/en/legends-lab-the-collective-experience-that-drives-hyper-personalization) - ![Copier le lien](https://blog.reelevant.com/hubfs/ReleevantxMKTV/images/links.svg) ## More articles [Trends & Market](https://blog.reelevant.com/en/tag/trends-market) ##### Cross-Channel Customer Experience Personalization: The Future of Customer Relationships Find out how Place des Tendances and Carrefour are using cross-channel personalization with Reelevant to transform their customer relationships. Lire l'article [Trends & Market](https://blog.reelevant.com/en/tag/trends-market) ##### Hyper-personalization, driving tomorrow's marketing Personalization or hyper-personalization? We decipher these two concepts for you in record time. Lire l'article [Follow us on LinkedIn](https://www.linkedin.com/company/reelevant/) [Follow us on Instagram](https://www.instagram.com/reelevant) [Follow us on Facebook](https://www.youtube.com/@reelevant7792) 2024 - Reelevant, all right reserved - [Content-first Personalization](https://reelevant.com/omnichannel-personalization) - [How it works](https://reelevant.com/how-it-works) - [Customers](https://reelevant.com/case-study) - [Pricing](https://reelevant.com/pricing) - [About Us](https://reelevant.com/about-us) [![releevant-yellow-logo](https://blog.reelevant.com/hubfs/ReleevantxMKTV/logos/releevant-yellow-logo.svg "releevant-yellow-logo")](http://reelevant.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Angélic Bernard", "url" : "https://blog.reelevant.com/en/author/angélic-bernard" }, "dateModified" : "2025-03-26T17:24:13.664Z", "datePublished" : "2025-03-24T09:32:30.000Z", "headline" : "Legend’s Lab: The Collective Experience That Drives Hyper-Personalization", "image" : [ "https://blog.reelevant.com/hubfs/2024-12-18%20Atelier%20Reelevant-16.png" ], "mainEntityOfPage" : { "@id" : "https://blog.reelevant.com/en/legends-lab-the-collective-experience-that-drives-hyper-personalization", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.reelevant.com/hubfs/Logo%20noir%20-%20big-3.png" }, "name" : "Reelevant" } } ```