On-demand visual content is a Personality, not a strategy.

Find out how to break down messages rules (and boring stuff)

November, 16 2020

The new age of On-demand Visual Content

People are overwhelmed, disengage, they no longer expect anything from you, you have created contempt in them. People don’t care about your brand messages because every company works in the same way. [...] Read More

April, 21 2020

Why brands will have to create the Unexpected after the crisis

Purchasing behavior, an explosion of online orders, massive stock shortages: in the face of the crisis, consumers are abandoning brands to continue to give some normality to a daily life that is now u[...] Read More

April, 10 2020

A new brand identity: ever more Reelevant

We have something new to show you. Colors, patterns, shapes, fonts: our new identity is intended to highlight our vision and our convictions. Read More

April, 08 2020

CDiscount dusts the inboxes with a special Live Polling containment

Known for its intense email activity, CDiscount does not let down its guard during containment. The brand continues to propose the best online offers while taking care to remain consistent and relevan[...] Read More

April, 01 2020

Covid 19: how content reveals its importance in emails

2 billion people today live confined to their homes, dependent on the technological equipment that allows them to work remotely, stay in touch with their loved ones but also with their favorite brands[...] Read More

March, 18 2020

Top 5 brands which make email different

Email is the last barrier before the website, a barrier that is often unbreakable for most brands. However, some of them do manage to get through it. They have understood that the contents of an email[...] Read More

March, 10 2020

Unexpected Email content for fashion brands

Fashion brands have an infinite source of inspiration to prepare visual content that is ever more attractive to their subscribers. However, you know what people say about taste and colors. What I like[...] Read More

March, 10 2020

What is a High-Performing Email Content

Many elements are involved in creating an email that performs well with your subscribers. As a reminder, email is still by far the most cost-effective marketing channel: one dollar spent is worth 40 d[...] Read More

March, 05 2020

Memorable Email Experiences: How best-in-class brands rely on contextual data

CRM strategy email marketing email performance spam

Some brands help make a difference in our inboxes when others still provide us with the same thing. Boring brand content, so-called exceptional but not suitable offers, in short, items that have alrea[...] Read More

February, 27 2020

Abandon carts emails: how to trigger conversions

abandon cart email

70% of your visitors abandon their shopping cart at checkout. We don't teach you anything. To try to convert intent into purchase, however, it is not enough to hope to convince your recipients through[...] Read More