Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

November, 25 2019

How to create more interactions on your emails?

CRM strategy email marketing email performance

A few days before Black Friday, your emails are almost ready. In 2018, the email generated 24 percent of all online U.S. retail sales during the Black Friday weekend. It is the perfect channel to gene[...] Read More

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November, 21 2019

Can we really optimize content in an email in real-time?

CRM strategy Customer journey email marketing individualization Live Content Content performance

Good news: the answer is yes! The evolution of technology now makes it possible to achieve this type of feat, and that is a good thing. However, we often see our interlocutors being confused when we t[...] Read More

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November, 18 2019

Which KPI's to measure the impact of content in an email?

CRM strategy email marketing email performance

When trying to measure the performance of your emails, you often stick to often summary KPI's such as the opening rate and click rate. However, email is not just an email object that would trig ger op[...] Read More

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November, 06 2019

What data should you use to build your emailing strategy ?

CRM strategy email marketing individualization Content performance

In terms of customer experience, the best in class, Amazon, Deliveroo, Google and Netflix, rely on solid Customer Data Platforms (CDP) to reach their customers and prospects at every point of their jo[...] Read More

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October, 25 2019

How to choose your products in an email?

CRM strategy email marketing email performance

Selecting the products to display in an email is always the same story! You have to make sure that everyone finds their way around, the merch, you and the recipient. However, the selection of the merc[...] Read More

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October, 18 2019

What is an high-performing email?

CRM strategy Content performance

What are we really talking about when we tackle email performance? Design? Object? CTAs? Visuals or banners? A little of all this? In reality, we often miss the point. Read More

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October, 18 2019

Marketing campaign: can we avoid it?

CRM strategy segmentation

A marketing campaign is defined as a set of actions carried out by a company to target a group of people, customers and prospects mainly, based on several communication levers. It takes time, organiza[...] Read More

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October, 08 2019

3 strategies to increase the performance of your emails (and much more)

CRM strategy Live Content Content performance

Increasing email performance is key to build a unique relationship with your customers. On the prospect end, email encourages interaction at first, then ideally, one day, the purchase. There is a lot [...] Read More

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October, 01 2019

Why segmenting makes you lose customers (and how to shift the game)

CRM strategy segmentation

Segmenting has been a core business in CRM  strategies for years. Nowadays, it is more accurate through data but does not meet the new customer expectations. There is no way to interact with it in rea[...] Read More

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September, 11 2019

Personalization vs. individualization: if no one had to choose?

Customer Experience individualization

Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization. In addition to being omnipresent in CRM strategies, its d[...] Read More

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