Unlock Personalized marketing, or what we call hyper-personalization

Data Multiplication Arising More Difficulties

Of course, if every time a consumer expected something we could qualify as "new" from what marketers usually do was easy to implement, we wouldn't be here debating why personalized marketing is important and how to start building a strong strategy around it.
But the truth is, most brands are still light-years away from achieving personalized marketing. This article from McKinsey provides accurate data, demonstrating the importance of “Unlocking the Next Frontier of Personalized Marketing.” Based on previous research, they highlight quite interesting statistics:

71% of consumers expect companies to deliver personalized interactions.

76% of consumers get frustrated when this doesn’t happen.

In our digital ecosystem, where data has become a goldmine for every company, it has also increased difficulties for some departments or within some strategies. Staying on our subject, we must acknowledge that the multiplication of data, channels, and client interactions, combined with the vast amount of personal information on each client, results in too much data to process and capitalize on. Or at least, to do so at scale, seamlessly across channels, and provide the best experience a client is looking for.
But data is also the key to being more relevant and tackling this challenge.

Capitalizing on Data

Each client is unique, and so is their data. From personal information such as language, name, location, family status, clothing size, and color preferences (and the list could go on and on), to all data linked to their customer lifecycle—when they started consuming the brand, whether they are part of the loyalty program, their purchase frequency, budget range (and this list can also go on and on).

All this data is particularly important to understanding a client, but not all of it is used to craft marketing messages.
We won’t dwell on marketing segmentation, but this clearly proves that data is not being leveraged enough to maximize its potential. The key here is to capitalize on all these resources, link them together, and tailor the personalized marketing message a consumer is looking for—scaling this for each consumer, wherever they come from and whatever they are looking for. Mass marketing is no longer enough—real-time personalization is the key to engaging today’s customers, and we have what you’re looking for to help you unlock this new era.

Unlocking the Future of Hyper-Personalization with Reelevant

In an era where consumers expect hyper-personalized experiences, brands must evolve beyond traditional marketing strategies.
At Reelevant, we believe that true personalization goes beyond simply inserting a first name into an email. It’s about dynamically adapting content based on real-time behavioral signals, ensuring that every customer interaction is as re(e)levant and engaging as possible.

With a hyper-personalized approach, brands can craft promotions that target specific customer lifecycle stages (such as new customer acquisition, customer retention, repeat purchases, or risk of churn) or specific business objectives (such as promoting a particular brand or category or encouraging cross-selling or bestsellers).

The marketing landscape is changing. Are you ready to unlock the full potential of hyper-personalization? Let’s shape the future of customer engagement—together.