Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

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October, 18 2019

Marketing campaign: can we avoid it?

CRM strategy segmentation

A marketing campaign is defined as a set of actions carried out by a company to target a group of people, customers and prospects mainly, based on several communication levers. It takes time, organiza[...] Read More

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October, 01 2019

Why segmenting makes you lose customers (and how to shift the game)

CRM strategy segmentation

Segmenting has been a core business in CRM  strategies for years. Nowadays, it is more accurate through data but does not meet the new customer expectations. There is no way to interact with it in rea[...] Read More

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All posts
Email marketing vs spam : how to make the difference in inbox
 CRM strategy  email marketing  email performance  spam
How to create brand-new welcome emails
 CRM strategy  email marketing  email performance  welcome emails
Can we change email content based on the subscribers’ context?
 CRM strategy  Customer Experience  email marketing  individualization  Live Content  Content performance  email performance

By aggregating & empowering key business data, our platform offers marketers the power to generate content tailored to customers' intent and context at any time to give them something they have never seen. 

Reelevant create on-demand content at scale to transform boring marketing campaigns into unexpected context.