Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

October, 18 2019

Marketing campaign: can we avoid it?

CRM strategy segmentation

A marketing campaign is defined as a set of actions carried out by a company to target a group of people, customers and prospects mainly, based on several communication levers. It takes time, organiza[...] Read More

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October, 01 2019

Why segmenting makes you lose customers (and how to shift the game)

CRM strategy segmentation

Segmenting has been a core business in CRM  strategies for years. Nowadays, it is more accurate through data but does not meet the new customer expectations. There is no way to interact with it in rea[...] Read More

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