Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

January, 17 2020

Can we change email content based on the subscribers’ context?

CRM strategy Customer Experience email marketing individualization Live Content Content performance email performance

For those who still doubt it, it is possible to make contents in an email come alive without having to do almost nothing. It is even the key to get them to interact and create unbreakable bonds betwee[...] Read More

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January, 13 2020

3 email contents that change emails (and that your subscribers love)

CRM strategy email marketing individualization Live Content email performance

Here's an article that will make you forget about emails like "great offers", "exceptional promotions" or "you're going to love it". These email contents are now definitely in the Spam category for yo[...] Read More

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January, 03 2020

How to surprise your email recipients in 2020?

CRM strategy Customer Experience email marketing Live Content email performance

Giving your subscribers an unexpected experience in 2020 may not have crossed your mind. Email is the last channel you thought you could use to surprise your subscribers. With its static content, it's[...] Read More

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December, 13 2019

Boring or unexpected marketing: how do your email recipients think you are ?

Customer Experience email marketing individualization Live Content email performance

When we deal with the ROI of our emails, we focus on whether our recipients open or click on them, less so if they are interested in the content. It's quite surprising, by the way. The reactivity rate[...] Read More

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November, 21 2019

Can we really optimize content in an email in real-time?

CRM strategy Customer journey email marketing individualization Live Content Content performance

Good news: the answer is yes! The evolution of technology now makes it possible to achieve this type of feat, and that is a good thing. However, we often see our interlocutors being confused when we t[...] Read More

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October, 08 2019

3 strategies to increase the performance of your emails (and much more)

CRM strategy Live Content Content performance

Increasing email performance is key to build a unique relationship with your customers. On the prospect end, email encourages interaction at first, then ideally, one day, the purchase. There is a lot [...] Read More

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