On-demand visual content is a Personality, not a strategy.

For those who still doubt it, it is possible to make contents in an email come alive without having to do almost nothing. It is even the key to get them to interact and create unbreakable bonds betwee[...] Read More

Here's an article that will make you forget about emails like "great offers", "exceptional promotions" or "you're going to love it". These email contents are now definitely in the Spam category for yo[...] Read More

When we deal with the ROI of our emails, we focus on whether our recipients open or click on them, less so if they are interested in the content. It's quite surprising, by the way. The reactivity rate[...] Read More

Good news: the answer is yes! The evolution of technology now makes it possible to achieve this type of feat, and that is a good thing. However, we often see our interlocutors being confused when we t[...] Read More

In terms of customer experience, the best in class, Amazon, Deliveroo, Google and Netflix, rely on solid Customer Data Platforms (CDP) to reach their customers and prospects at every point of their jo[...] Read More

Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization. In addition to being omnipresent in CRM strategies, its d[...] Read More

The AB test is the Holy Grail to the marketer, no one will say the contrary. This is often the reflex to test the performance of a CTA color or a product visual. Is it still suitable to deliver the ri[...] Read More