Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

January, 17 2020

Can we change email content based on the subscribers’ context?

CRM strategy Customer Experience email marketing individualization Live Content Content performance email performance

For those who still doubt it, it is possible to make contents in an email come alive without having to do almost nothing. It is even the key to get them to interact and create unbreakable bonds betwee[...] Read More

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January, 13 2020

3 email contents that change emails (and that your subscribers love)

CRM strategy email marketing individualization Live Content email performance

Here's an article that will make you forget about emails like "great offers", "exceptional promotions" or "you're going to love it". These email contents are now definitely in the Spam category for yo[...] Read More

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December, 13 2019

Boring or unexpected marketing: how do your email recipients think you are ?

Customer Experience email marketing individualization Live Content email performance

When we deal with the ROI of our emails, we focus on whether our recipients open or click on them, less so if they are interested in the content. It's quite surprising, by the way. The reactivity rate[...] Read More

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November, 21 2019

Can we really optimize content in an email in real-time?

CRM strategy Customer journey email marketing individualization Live Content Content performance

Good news: the answer is yes! The evolution of technology now makes it possible to achieve this type of feat, and that is a good thing. However, we often see our interlocutors being confused when we t[...] Read More

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November, 06 2019

What data should you use to build your emailing strategy ?

CRM strategy email marketing individualization Content performance

In terms of customer experience, the best in class, Amazon, Deliveroo, Google and Netflix, rely on solid Customer Data Platforms (CDP) to reach their customers and prospects at every point of their jo[...] Read More

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September, 11 2019

Personalization vs. individualization: if no one had to choose?

Customer Experience individualization

Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization. In addition to being omnipresent in CRM strategies, its d[...] Read More

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September, 05 2019

A/B testing emails: is that a good or bad thing?

Customer Experience individualization ABtest

The AB test is the Holy Grail to the marketer, no one will say the contrary. This is often the reflex to test the performance of a CTA color or a product visual. Is it still suitable to deliver the ri[...] Read More

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