Great marketing starts always with Unexpected Content

A few days before Black Friday, your emails are almost ready. In 2018, the email generated 24 percent of all online U.S. retail sales during the Black Friday weekend. It is the perfect channel to gene[...] Read More

When trying to measure the performance of your emails, you often stick to often summary KPI's such as the opening rate and click rate. However, email is not just an email object that would trig ger op[...] Read More

Selecting the products to display in an email is always the same story! You have to make sure that everyone finds their way around, the merch, you and the recipient. However, the selection of the merc[...] Read More