Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

February, 11 2020

Emails predictions : Recipes for Metrics Health in 2020

CRM strategy email marketing email performance KPI

In 2020, email, the undisputed champion of all channels, is far from saying its last word. Here are a few figures to convince you of it:  ‘Active emails accounts are expected to hit 5.6 billion this y[...] Read More

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January, 31 2020

Email marketing vs spam : how to make the difference in inbox

CRM strategy email marketing email performance spam

Digital has changed our relationship with time (and our patience too). With this paradigm shift, everything that was bearable is no longer. At least, our attention is so consumed by hundreds of micro-[...] Read More

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January, 29 2020

How to create brand-new welcome emails

CRM strategy email marketing email performance welcome emails

Welcome emails have become so standard that we don't even bother to optimize them anymore. Because, yes, there is room for improvement. For a subscriber, imagine the frustration that this type of emai[...] Read More

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January, 17 2020

Can we change email content based on the subscribers’ context?

CRM strategy Customer Experience email marketing individualization Live Content Content performance email performance

For those who still doubt it, it is possible to make contents in an email come alive without having to do almost nothing. It is even the key to get them to interact and create unbreakable bonds betwee[...] Read More

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January, 13 2020

3 email contents that change emails (and that your subscribers love)

CRM strategy email marketing individualization Live Content email performance

Here's an article that will make you forget about emails like "great offers", "exceptional promotions" or "you're going to love it". These email contents are now definitely in the Spam category for yo[...] Read More

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January, 09 2020

(New Feature): engage your subscribers like you have never done with our Live Polling

CRM strategy email marketing

"We will never be able to collect what really interests our subscribers in real time", "impossible to create and update a poll in an email", " do not dream: to get the trend, it's on social media that[...] Read More

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January, 03 2020

How to surprise your email recipients in 2020?

CRM strategy Customer Experience email marketing Live Content email performance

Giving your subscribers an unexpected experience in 2020 may not have crossed your mind. Email is the last channel you thought you could use to surprise your subscribers. With its static content, it's[...] Read More

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December, 20 2019

Why should your CTOR alert you

CRM strategy email marketing

Nowadays, email is probably the best way in the hands of marketers today to get key data on their recipients (and learn from it). The problem is that we often stop at analyzing open and click rates to[...] Read More

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December, 13 2019

Boring or unexpected marketing: how do your email recipients think you are ?

Customer Experience email marketing individualization Live Content email performance

When we deal with the ROI of our emails, we focus on whether our recipients open or click on them, less so if they are interested in the content. It's quite surprising, by the way. The reactivity rate[...] Read More

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November, 25 2019

How to create more interactions on your emails?

CRM strategy email marketing email performance

A few days before Black Friday, your emails are almost ready. In 2018, the email generated 24 percent of all online U.S. retail sales during the Black Friday weekend. It is the perfect channel to gene[...] Read More

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