Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

January, 17 2020

Can we change email content based on the subscribers’ context?

CRM strategy Customer Experience email marketing individualization Live Content Content performance email performance

For those who still doubt it, it is possible to make contents in an email come alive without having to do almost nothing. It is even the key to get them to interact and create unbreakable bonds betwee[...] Read More

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January, 03 2020

How to surprise your email recipients in 2020?

CRM strategy Customer Experience email marketing Live Content email performance

Giving your subscribers an unexpected experience in 2020 may not have crossed your mind. Email is the last channel you thought you could use to surprise your subscribers. With its static content, it's[...] Read More

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December, 13 2019

Boring or unexpected marketing: how do your email recipients think you are ?

Customer Experience email marketing individualization Live Content email performance

When we deal with the ROI of our emails, we focus on whether our recipients open or click on them, less so if they are interested in the content. It's quite surprising, by the way. The reactivity rate[...] Read More

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September, 11 2019

Personalization vs. individualization: if no one had to choose?

Customer Experience individualization

Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of personalization. In addition to being omnipresent in CRM strategies, its d[...] Read More

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September, 05 2019

A/B testing emails: is that a good or bad thing?

Customer Experience individualization ABtest

The AB test is the Holy Grail to the marketer, no one will say the contrary. This is often the reflex to test the performance of a CTA color or a product visual. Is it still suitable to deliver the ri[...] Read More

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August, 27 2019

In mailboxes, your competitors are not who you think they are

Customer Experience

United States, July 15, 2019. A few drops of sweat are dripping on Amazon's competitors' faces on Prime Day, announced as the birth of a Royal Baby on June 22nd. No less than 800 emails filled the inb[...] Read More

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