On-demand visual content is a Personality, not a strategy.

Some brands help make a difference in our inboxes when others still provide us with the same thing. Boring brand content, so-called exceptional but not suitable offers, in short, items that have alrea[...] Read More

In 2020, email, the undisputed champion of all channels, is far from saying its last word. Here are a few figures to convince you of it:  ‘Active emails accounts are expected to hit 5.6 billion this y[...] Read More

Digital has changed our relationship with time (and our patience too). With this paradigm shift, everything that was bearable is no longer. At least, our attention is so consumed by hundreds of micro-[...] Read More

Welcome emails have become so standard that we don't even bother to optimize them anymore. Because, yes, there is room for improvement. For a subscriber, imagine the frustration that this type of emai[...] Read More

For those who still doubt it, it is possible to make contents in an email come alive without having to do almost nothing. It is even the key to get them to interact and create unbreakable bonds betwee[...] Read More

Here's an article that will make you forget about emails like "great offers", "exceptional promotions" or "you're going to love it". These email contents are now definitely in the Spam category for yo[...] Read More

"We will never be able to collect what really interests our subscribers in real time", "impossible to create and update a poll in an email", " do not dream: to get the trend, it's on social media that[...] Read More

Giving your subscribers an unexpected experience in 2020 may not have crossed your mind. Email is the last channel you thought you could use to surprise your subscribers. With its static content, it's[...] Read More

Nowadays, email is probably the best way in the hands of marketers today to get key data on their recipients (and learn from it). The problem is that we often stop at analyzing open and click rates to[...] Read More

There are all these lambda emails and then, in this ever-increasing mass, the exceptional emails. These kinds of emails that could totally make us forget that they are emails. What do they have in com[...] Read More