On-demand visual content is a Personality, not a strategy.

Find out how to break down messages rules (and boring stuff)

September, 05 2019

A/B testing emails: is that a good or bad thing?

Customer Experience individualization ABtest

The AB test is the Holy Grail to the marketer, no one will say the contrary. This is often the reflex to test the performance of a CTA color or a product visual. Is it still suitable to deliver the ri[...] Read More