Maison 123: Where Rebranding, Customer Experience, and Advanced Tech Come Together

A deeply human brand transformation

 Maison 123 — formerly known as “Un, deux, trois” — has undergone a full metamorphosis. Once a brand known for classic suits, it’s now evolved into a transgenerational, modern, accessible, and fashion-forward house.

But this rebranding goes far beyond a visual revamp. It’s rooted in field immersion, active customer listening, and a sincere desire to reflect a more casual, contemporary identity — without losing sight of the brand’s founding values.

While some long-time customers moved on, many new ones joined. And those who stayed now express gratitude: the brand has grown alongside them.

Customer experience: Maison 123 isn’t just selling clothes

 What Maison 123 offers today is a full, lively, and authentic brand experience:

• In-store activations (flowers, photo sessions, personalized style advice…)
  
  
• Lifestyle podcasts & events
  
  
• The creation of a women’s circle (LM) to inspire, connect, and uplift customers
  
  
• VIP evenings and “Friends of the House” events all over France — and soon in Spain
  
  

The goal? To turn every customer into a natural ambassador by multiplying memorable moments.

Even the loyalty program is evolving: soon, hidden statuses will reward not only purchases, but also social, environmental, or community engagement.

Maison 123 x Reelevant: A shared vision of personalization

What unites Maison 123 and Reelevant is a strong belief: the power of tailor-made experiences in customer relationships.

Maison 123 leverages Reelevant’s tech solutions to personalize the digital journey with the same care and finesse found in their stores. Together, they bring data and emotion closer — crafting ultra-relevant, contextualized, and dynamic communications that speak to each woman, at just the right moment.

“At Reelevant, just like at Maison 123, we want every interaction to matter.”

This partnership comes to life through powerful and inspiring activations, all designed to drive business and strengthen customer relationships:

• Personalized product mosaics: Instead of generic visuals, each customer sees the most relevant products, including the ones she recently browsed.
  
  
• Data fusion for dynamic offers: Emails now feature product blocks personalized based on browsing and purchase history, with dynamic pricing that reflects each customer’s loyalty rewards — all while respecting brand business rules.
  
  
• Weather-based personalization: Depending on geolocation, product blocks adapt in real-time to current weather. Think coats when it’s cold or rainy, and lighter outfits when the sun’s out.
  
  
• Name-personalized visuals: The brand offers personalized embroidery — and showcases it directly in emails, using each customer’s name.
  
  
• Rich SMS: These personalized texts direct each customer to her own tailored landing page, creating a consistent cross-channel experience.
  
  

Maison 123 has analyzed the performance across these different activations — and the results speak for themselves.

This hyper-personalization strategy isn’t just innovative — it performs. Thanks to a fine-tuned, contextual, and experience-first approach, Maison 123 sees significantly higher open and click rates, reactivation of dormant customers, and a measurable increase in conversion rates on personalized campaigns.