---
title: Industrialize and personalize your marketing emails on a 1:1 scale
description: "Email marketing: combine striking design and hyper-personalization to turn your emails into a real growth driver with Dartagnan and Reelevant."
image: https://blog.reelevant.com/hubfs/Article%20-%20RLVT%20x%20Dartagnan.png
---
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# Industrialize and personalize your marketing emails on a 1:1 scale
[Back to blog \>](https://blog.reelevant.com/en)
[Julien Boudet](https://blog.reelevant.com/en/author/julien-boudet)
Product Marketing Manager
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## **REDUCE TIME-TO-MARKET**
A good [email personalization strategy](https://www.dartagnan.io/en/strategy/email-personalization) involves creating multiple campaign types in minimal time. And producing quickly only has value if your campaigns remain consistent, impactful, aligned with your brand image... and technically flawless.
With the [Dartagnan Email builder](https://www.dartagnan.io/en/features), you structure your email strategy around a modular design system designed to **industrialize the production** of your campaigns, while guaranteeing a **smooth and qualitative user experience**, regardless of device or email client.
- **Customizable modules**
Each section of your emails (product, editorial, visual, CTA...) becomes an independent module, reusable and adaptable in different campaigns. The Dartagnan email builder offers you the possibility to integrate personalization variables and dynamic content into your modules to create more engaging and performant emails without starting from scratch.
- **Direct connection to your product feeds**
Integrate your Reelevant content directly into the solution to have your catalog in real time. Your emails automatically feed with up-to-date and personalized product data (visuals, prices, availability, personalized inspirations...).
- **Fast and consistent campaign variations**
From template to module, everything can be duplicated, shared, transferred to evolve your campaigns according to your needs, while maintaining visual consistency with your brand image.
- **Reliable and responsive display**
To avoid compromising a precious customer experience with degraded rendering, Dartagnan **generates optimized, secure and up-to-date HTML code** that guarantees compatibility with major ESPs in the market but above all responsive display of your personalized campaigns on all devices.
**Result**
Fewer repetitive tasks, more time to drive strategy, and scale your campaigns. Your teams **gain agility** without ever compromising **your brand identity**.
## **SCALE 1:1 CONTENT CREATION **
Reelevant's promise? Making 1:1 personalization at scale possible **without multiplying manual variants.** Instead of producing X variations of the same email to cover different use cases or segments, marketing teams design **a single structured and templated email in Dartagnan**, which **Reelevant dynamically generates with the right content** at the right time, for each person. This template + hyper-personalization solution logic allows to move from a segment approach to a person approach, while dividing production time by 3 to 5 as observed in client projects.
Concretely, companies like Carrefour, Decathlon or L'Oréal use Reelevant to hyper-personalize their email communications using all data at their disposal while maintaining centralized production logic. A single content can thus automatically be declined into several thousand versions, all aligned with the initial design and defined marketing pressure rules. The impact is twofold: **+30 to +45% click-through rate observed**, and **a 30 to 60% reduction in production time** depending on cases.
By centralizing logic in the template and shifting complexity to a real-time engine, Reelevant enables **true scalability**: personalization is no longer a human resource constraint, but a structural capacity of emailing
## **DARTAGNAN + REELEVANT = LESS PRODUCTION, MORE STRATEGY**
By integrating Dartagnan and Reelevant solutions, marketing teams can automate the production of hyper-personalized content at scale, while maintaining marketing consistency at each content consumption. This approach meets current consumer expectations in terms of personalization and real-time interaction, while offering considerable productivity gains.
By combining:
1\. **industrialized creation** of structured emails with the Dartagnan email builder
2\. **on-demand content generation** with Reelevant,
your teams can focus on what really matters: strategy and marketing performance.
This Dartagnan x Reelevant synergy significantly **reduces production time** for your teams, **improves** **user engagement** through more consistent experiences, and **optimizes the** **return on investment** of your campaigns.
**Paris 2024's use case**
Context:
During the Paris 2024 Olympic and Paralympic Games, the organizing committee had high ambitions for communicating information about the spectator experience in order to provide the right information to several million spectators in nine languages (French, English, Spanish, Italian, German, Portuguese, Korean, Chinese, and Japanese) with more than 1,000 sessions.
Each spectator could attend dozens of sessions spread over the four weeks of competition, so there was considerable commercial pressure to avoid overwhelming spectators with too much communication.
The committee also needed to be able to react quickly to make last-minute changes to content across all touchpoints in response to changes in transport plans, weather alerts, session cancellations or postponements, etc.
More than 450 email versions in one month
Each spectator received an email 14 days, 5 days, and 3 days before each competition day they were attending (i.e., three emails) and another email one day before each competition day to receive the relevant information about their day ahead.
Thanks to the Dartagnan solution, the Paris 2024 Games CRM team was able to produce emails in nine different languages for more than 52 competition venues/disciplines, generating more than 450 email versions in just one month using predefined templates. Each email created was tested in real conditions using the solution and via Marketing Cloud before going into production.
Unique content for each spectator based on their lifecycle
Each email sent one day before a competition day to spectators contained content generated in real time by Reelevant from data in order to create a unique email for each spectator:
- Last-minute spectator information (extreme heat, session start time changes, transportation plan changes, etc.) for one or two sessions the following day
- Transportation plan for each competition site
- Items prohibited from the competition site (different for each site)
- Next day's weather forecast for each competition site with minimum and maximum temperatures throughout the day
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## More articles
[Trends & Market](https://blog.reelevant.com/en/tag/trends-market)
##### Hyper-Personalization in Email Marketing: Ending the Boring Generic Message
Email marketing is a powerful lever... as long as you know how to use it intelligently. Out with mass campaigns, in with hyper-personalization.
Lire l'article
[Product News](https://blog.reelevant.com/en/tag/product-news)
##### Maison 123: Where Rebranding, Customer Experience, and Advanced Tech Come Together
Maison 123 and Reelevant collaborate to illustrate perfectly how hyper-personalization is transforming customer relations.
Lire l'article
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