Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

Colette

Colette

Posts by Colette :

December, 20 2019

Why should your CTOR alert you

CRM strategy email marketing

Nowadays, email is probably the best way in the hands of marketers today to get key data on their recipients (and learn from it). The problem is that we often stop at analyzing open and click rates to[...] Read More

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December, 13 2019

Boring or unexpected marketing: how do your email recipients think you are ?

Customer Experience email marketing individualization Live Content email performance

When we deal with the ROI of our emails, we focus on whether our recipients open or click on them, less so if they are interested in the content. It's quite surprising, by the way. The reactivity rate[...] Read More

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December, 06 2019

The 3 emails that stood out in 2019

CRM strategy email performance

There are all these lambda emails and then, in this ever-increasing mass, the exceptional emails. These kinds of emails that could totally make us forget that they are emails. What do they have in com[...] Read More

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November, 29 2019

How to create several email versions with a single HTML?

CRM strategy Content performance email performance

If you are used to designing an email by segment or even by micro-segment, you know what to expect. A lot of time to produce content and results that are rarely good enough. This is the risk of target[...] Read More

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November, 25 2019

How to create more interactions on your emails?

CRM strategy email marketing email performance

A few days before Black Friday, your emails are almost ready. In 2018, the email generated 24 percent of all online U.S. retail sales during the Black Friday weekend. It is the perfect channel to gene[...] Read More

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November, 21 2019

Can we really optimize content in an email in real-time?

CRM strategy Customer journey email marketing individualization Live Content Content performance

Good news: the answer is yes! The evolution of technology now makes it possible to achieve this type of feat, and that is a good thing. However, we often see our interlocutors being confused when we t[...] Read More

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November, 18 2019

Which KPI's to measure the impact of content in an email?

CRM strategy email marketing email performance

When trying to measure the performance of your emails, you often stick to often summary KPI's such as the opening rate and click rate. However, email is not just an email object that would trig ger op[...] Read More

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November, 06 2019

What data should you use to build your emailing strategy ?

CRM strategy email marketing individualization Content performance

In terms of customer experience, the best in class, Amazon, Deliveroo, Google and Netflix, rely on solid Customer Data Platforms (CDP) to reach their customers and prospects at every point of their jo[...] Read More

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October, 25 2019

How to choose your products in an email?

CRM strategy email marketing email performance

Selecting the products to display in an email is always the same story! You have to make sure that everyone finds their way around, the merch, you and the recipient. However, the selection of the merc[...] Read More

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October, 18 2019

What is an high-performing email?

CRM strategy Content performance

What are we really talking about when we tackle email performance? Design? Object? CTAs? Visuals or banners? A little of all this? In reality, we often miss the point. Read More

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