Great marketing starts always with Unexpected Content

Find out how to break down marketing campaigns rules (and boring stuff)

Colette Alcaraz

Colette Alcaraz

Colette Alcaraz

Colette Alcaraz

Posts by Colette Alcaraz :

April, 21 2020

Why brands will have to create the Unexpected after the crisis

Purchasing behavior, an explosion of online orders, massive stock shortages: in the face of the crisis, consumers are abandoning brands to continue to give some normality to a daily life that is now u[...] Read More

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April, 10 2020

A new brand identity: ever more Reelevant

We have something new to show you. Colors, patterns, shapes, fonts: our new identity is intended to highlight our vision and our convictions. Read More

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April, 08 2020

CDiscount dusts the inboxes with a special Live Polling containment

Known for its intense email activity, CDiscount does not let down its guard during containment. The brand continues to propose the best online offers while taking care to remain consistent and relevan[...] Read More

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April, 01 2020

Covid 19: how content reveals its importance in emails

2 billion people today live confined to their homes, dependent on the technological equipment that allows them to work remotely, stay in touch with their loved ones but also with their favorite brands[...] Read More

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March, 18 2020

Top 5 brands which make email different

Email is the last barrier before the website, a barrier that is often unbreakable for most brands. However, some of them do manage to get through it. They have understood that the contents of an email[...] Read More

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February, 27 2020

Abandon carts emails: how to trigger conversions

abandon cart email

70% of your visitors abandon their shopping cart at checkout. We don't teach you anything. To try to convert intent into purchase, however, it is not enough to hope to convince your recipients through[...] Read More

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